IT’S ALL ABOUT CRATING VALUE Did you know that 66% of marketers are set to increase their spend on influencer marketing over the next 12 months? Also, Instagram remains the priority investment channel for most marketers, 93% of influencer marketing campaigns are on Instagram now. Nowadays 39% of companies said they have a marketing budget with more than 20% of spending dedicated to influencers
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CREATING VALUE Social Media secret is all about “Creating Value”, and even though we listen to those words all the time, we really need to go deep into the real meaning of them. Create for your audience content they really care about, something that they truly can learn or get inspired by. At the end of the day, it is all about connecting the dots to create a unique story with the right components to increase your community.
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BEING HUMAN IN YOUR APPROACH putting your community at the center of your strategy. Who are they? What do they care about? What do they need? How can you offer them value? What can you do for them? And not the other way around. People want to belong to something bigger, think about how your brand may or may not have a mission and how do you invite your followers along with you to create a community and complete that mission
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TRUST The time of fake recommendations is SO OVER! Social media influencers have evolved, they are an important part of social communication nowadays. They currently hold great responsibility: with their communities, with the information they share, with the brands, they promote, with the stories they tell. IT IS A CALL FOR GENUINE INFLUENCERS! Let’s go back to basic.
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INNOVATION IS THE EXCITEMENT It’s human nature to be dazzled by the shiny and new. Current influencers will have to work harder to maintain their audiences, especially if they are sticking to the same style and routine when it comes to content creation. Provide content in the formats your buyers want, speak to their pain, consider the user experience, and streamline what it takes to add value and build a loyal community.
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BECOME A STORYTELLER Storytelling is the art of telling a story. it is the most powerful tool influencers and brands have to emotionally connect with their communities. When you tell a story, you create an experience that resonates with other people. As storyteller, you need to (yo le agregaría eso) remember that the most important is to be real, to have a purpose, and to create a relationship that goes beyond the transmission of a message.
We will Analyze your current insights and current social strategy in order to offer strategic inputs on the best ways to improve your digital performance.
We will have a look into: Your current engagement & Interaction. Your biography Structure.
Type of content & purpose. Frequency. Demographics. Statistics.
Let’s take the time to know you, to understand your work, become aware of your customer’s motivations, and seek opportunities:
Understanding your brand’s DNA Performing evaluation of referents Goals definition
In a crowded digital space, not every piece of content achieves its full potential, the real challenge is to find opportunities, identify new and imaginative ways to build and convert your key audiences.
If you want to get new Instagram followers, they need to quickly understand why they should click that «follow» blue button. A good Instagram bio explains what’s your core business. ORGANIC GROWTH Concept creation and communication roll-out Storytelling Themes development
YOU WANT AN AUDIENCE THAT’S NO JUST INTERESTED IN YOUR TOPICS, BUT ALSO SHARES THE SAME VALUES AND BELIEFS AS YOU AND YOUR BRAND
The foundation on which everything else depends
The foundation on which everything else depends
“IT’S ALL ABOUT CONNECTING THE DOTS TO CREATE A
UNIQUE STORY WITH THE RIGHT COMPONENTS TO INCREASE
YOUR COMMUNITY AND GENERATE TRANSACTIONS”
For the influencer marketing funnel, the starting phase is when people with authority engage with your business. Due to them a lot of the people start considering you a thought leader giving rise to an audience who trust you and finally your target community has increased who are now aware of the existence of your brand.
With awareness comes trust, a large chunk of the people start trusting you. Out of these some people will consider you as a thought leader (TL), and a smaller portion will start regarding you as an authority.
